FENTY Beauty By Rihanna Launch, 7 days of live graphic art.
“It's not often you are tasked with making a 40cm-wide black marker pen, but when it comes to graffiting eight windows RiRi style, you need the best tools in the business. It has taken a team of five people, seven nights and a total of 210 hours to give our Knightsbridge windows the total Fenty Beauty makeover. A teaser was built up over the course of a week with a new layer added every night; featuring 1,200 A4 sheets of adhesive film, 15 cans of spray paint and, of course, that bespoke black marker. Watch our timelapse video of the windows in motion, Rihanna liked it so much she shared it with her 56 million Instagram followers!”
Nominated for V&M Display Award 2018, Reader’s Focus Choice Award
Matt Wingfield Studio